Are You Compliant with the New CCPA?

The new California Consumer Privacy Act (CCPA) went into effect January 1st, 2020 and affects thousands of companies nationwide. Is your business compliant?

What is the CCPA?

The California Consumer Privacy Act (CCPA) is designed to protect California residents by limiting how organizations handle, store and use their personal information. It also allows these consumers to ask companies to delete their data and not to sell it.

What is considered personal information under the CCPA?

Personal data is defined by the CCPA as information that "identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household." This includes data such as a consumer's legal name, alias, signature, postal address, email address, social security number, driver's license number, credit card number, bank account number, employment history, medical information, and more.

Who does the CCPA affect?

The CCPA applies to any business that meets the following criteria, regardless of size or geographic location:

• Does business in the state of California
• Collects the personal data of California residents
• Meets or exceeds at least one of the following:
• Annual gross revenues of at least $25 million
• Handles the personal information of at least 50,000 consumers, households or devices each year
• At least 50% of annual revenue is derived from selling consumers' personal information

Does the CCPA apply to paper records?

Yes!

The CCPA regulates both data collected offline and digitally equally. Non-compliance can result in large fines.

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